QuestBack Social Insight
Create Value and Insights from Facebook Fans
Most organisations have Facebook pages, many have several thousands of fans, but few are leveraging them to their fullest. Now there is a new way to create value from Facebook fans.
By integrating a private feedback platform within the Facebook environment, you have new ways to interact to build understanding and engage fans as both advisors and advocates. The resulting insights are tracked over time and can be used to inform future interactions, product development and brand strategy.
Interact with Fans in New Ways
Instead of passively monitoring digital behavior and projected sentiment, Social Insight Connect provides a new way to interact with fans to both understand and activate consumers.
An array of valuable feedback and interaction tools are available for co- creation and ideation, concept testing, usage and attitude research, and viral marketing. What’s more, it’s private – yet fans participate without ever leaving the social networking site!
Increase Understanding
Build both quantitative and qualitative insights to help understand individuals and market segments. In compiling and measuring fan profile data, common brand indicators – likely to recommend, customer satisfaction, purchase intention – emerge, and provide a dashboard for marketing and management teams. It provides another input to feed algorithms that predict customer value scores and optimal brand actions – making the profile of Facebook fans more tangible, actionable and extendable.
Activate Fans for Mutual Benefit
Next, you can mobilize fans to help shape new products and marketing campaigns, or even spark viral marketing activities and move product. Targeting specific individuals or groups with activities that match their interests and abilities is critical to building mutually-beneficial consumer relationships.
Typical groups may include advisors: creative and critical fans, ideal for product innovation work- shops; and advocates: especially enthusiastic and influential fans, who can be enabled to share their joy.
Social Insight Webinar
QuestBack hosted a webinar shortly after the Social Insight release.
Watch the video recording of the webinar here
QuestBack Facebook page for information and Social Insight examples
www.facebook.com/questback